5th in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s post discusses using SocialBro http://www.socialbro.com/ to grow a targeted Twitter following as a platform for marketing the blog. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
Firstly, a note on blog traffic stats
Mar15-Apr15 remains as the busiest cycle since deciding to report on the progress of my efforts to build an audience to this blog. I did see an increase this month, which was even more appreciated due to the fact it was a busy month and I often posted later in the week than usual. It remains irksome that I am not able to track people who view the post in the WordPress reader. I continue to have additional WordPress users sign up to follow the blog as well as “like” the post, without these people being recorded in the visitor stats.
What has been interesting is to take a further look at the referrers; the top 2 referrer sources are Twitter and Search Engines (mainly Google). While the visitors from search engines have been fairly consistent and building, the referrers from Twitter have been erratic. Hence, my interests in finding a tool that can help me analyze the twitter followers and my signing up to use SocialBro.
I must admit that I’ve just begun to scratch the surface of using SocialBro. I think it is an effective tool for Community Managers to help them with analyzing both followers and friends. It’s a very powerful tool and takes time to learn all the features and capabilities. They run regular webinars to explain how to use features and store these past webinars in the help. Given time I it should help me tailor my Twitter community to be people closer to my target audience. Some of the key useful features are described below.
Managing your community
In the language of SocialBro there are three key stats – your followers (Twitter followers), your friends (Twitter following), and your community (unique set of followers and friends). SocialBro provides past trending data and a predictive look at future growth.
There are a variety of statistics that you can look at for both friends and followers, including
- Influential people, famous people
- Inactive users
- People who don’t follow you back
- Recent follows, Recent unfollows
- A tag cloud of popular terms in user’s bios
From the dashboard you are able to drill down into these segments to get information on individuals. Or look back at trending data. As well as apply filters to look at a segment you define.
What is particularly useful is that you can extract these lists from SocialBro to use in another database or CRM system.
Searching for Twitter users to follow
SocialBro keeps a regularly synchronized copy of information on twitter users. SocialBro provides search capabilities on this database so that you are able to identify twitter users you want to follow. Search criteria can include location information and words in bios. For example, I could look for all CMOs in Toronto. You then can apply filters to the results, and drill down to look at individual user accounts.
Analyzing communities of other Twitter users
They advertise this feature as analyzing your competitors. I think it is also helpful to analyze the followers of your influencers. Being able to analyze the communities of other users can help you to build lists of users you want to follow – and hopefully earn follow backs.
One thing to look out for is that you have a payment plan that can cover the total community size of each twitter account that you want to profile. If your competitor or influencer has a large community you may have to increase your plan.
I recommend trying out SocialBro to see if it beneficial for you. Minimally for the 15 day free trial – just make sure you pick a time when you have cycles to spend on it. There are a great deal of other features and tools that I haven’t discussed in this post, including analyzing your tweets and best times to tweets. I will save these for another post in the future.
Please leave a comment if you have used Social Bro and find it useful, or what other tools you use to aid in growing a Twitter following.
Photo Credit: @SocialBro Twitter Avatar