On July 1st, Canada’s new anti-spam legislation kicked in. If, like me, you interact with companies digitally you probably have been receiving a flood of emails over the last month from various companies asking you to reconfirm your commitment to being open to receiving emails from them. This is because the Canadian legislation is clear […]
A simple concept really – so simple that it is something that can be missed. Everyone is excited about social because of the value that it brings to promotion and customer service. Companies want to shout to the world that they are involved in Social networks and will prominently display Follow links on their websites. You’ve […]
Though it’s important to look at our direct competitors for insights into trends and opportunities in our market space – in terms of our social media marketing spend its also important to consider the wider picture as to how best to compete for our customer’s attention. Today, people are consuming information from many sources all […]
The online metric that business owners are most interested in is whether or not their digital touch points (both web sites & apps) are resulting in sales and/or new customer acquisition. While traffic counts, source identification and behaviour metrics inform on fine tuning towards these goals, any executive reporting needs to consider a rolled up […]
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?