MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange. I recently installed the App in my Salesforce account in order to sync subscribers of our Demand Accelerator weekly newsletter into Salesforce Leads and contacts. I’ve been so impressed with this integration that I decided to focus this […]
IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud. http://wimbledoninsights.com/ibm-wimbledon/
Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face time in front of your customers.
One hard earned skill that I’ve developed from years of deploying bleeding edge technologies is the art of how to deliver bad news. I call it an art because this is often really difficult for a lot of people. People naturally want to be known for their successes, not the pot holes and speed bumps […]
I believe that strong customer engagement requires the ability to build trust based relationships with customers through delivering on managed expectations. This is basically a lot of words for saying that I believe you need to “walk the talk”. For me the building of the relationship must have its foundation in the trust that I […]