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Why Startups should worry about Brand second

January 7, 2015 by Lori O'Grady

Face it; Startups don’t have the money to compete on Brand. But do they need to? Think of it as a continuum…. The more commoditized your product or service is the more you need to trade on Brand to distinguish yourself. The more unique and novel your product is, the more you need to trade […]

Filed Under: Attract, On LinkedIn Tagged With: Brand, Customer Buying Process, Customer Persona, Engagement, Founder, Value Proposition

Don’t want Marketing and Sales silos in your Startup? Don’t create them in the first place.

December 17, 2014 by Lori O'Grady

One of the most prevalent issues plaguing companies today is the eternal internal war between marketing and sales teams. I’ve used emphatic language in this statement to emphasize the importance that I place on the problem. These two teams are meant to work together to bring Customers into the organization, yet all too often the inter-relationship […]

Filed Under: Attract, On LinkedIn Tagged With: Lean Startup, Marketing, Sales

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    Demand Accelerator is a technology services company founded by Lori O'Grady, a SFDC certified professional. We help Sales, Marketing and Service teams extend how they use Salesforce - integrating with Apps and other tools, improving processes and reporting, and staff education.

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