I recently re-published one of my posts on LinkedIn Pulse: Why Startups Should Worry about Brand Second. It drew a comment from someone about whether creative professionals (of which he is one) might be better served to focus on building brand based on their existing body of work. I have known a number of people […]
Face it; Startups don’t have the money to compete on Brand. But do they need to? Think of it as a continuum…. The more commoditized your product or service is the more you need to trade on Brand to distinguish yourself. The more unique and novel your product is, the more you need to trade […]
I’ve been doing customer discovery interviews of Founders that start off with some demographic questions to place some context around the discovery questions that are the meat of the interview. It’s been interesting to hear the answer the Founder gives. Because it’s usually phrased in one of two ways: self-reflective in language that talks about […]
I’ve read a number of articles lately where the author has been proposing that the distinctions between companies having a commercial focus on B2B (Business-to-Business) or a focus on B2C (Business to Consumer) are blurring. While in general I believe this to be true, I see it as more of a shift in paradigm in […]
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.