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Opting-In: Self-segmenting e-mail lists work

July 2, 2014 by Lori O'Grady

On July 1st, Canada’s new anti-spam legislation kicked in. If, like me, you interact with companies digitally you probably have been receiving a flood of emails over the last month from various companies asking you to reconfirm your commitment to being open to receiving emails from them. This is because the Canadian legislation is clear […]

Filed Under: Attract Tagged With: Content Marketing, Digital Touchpoints, Email Marketing, Engagement

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