One of the most prevalent issues plaguing companies today is the eternal internal war between marketing and sales teams. I’ve used emphatic language in this statement to emphasize the importance that I place on the problem. These two teams are meant to work together to bring Customers into the organization, yet all too often the inter-relationship […]
This week I had a conversation with another business founder about the age old issue of the often strained relationship between sales and marketing. It reminded me of a blog post that I wrote almost a year ago about a possible solution to the conflict. Which is to basically establish the rules of engagement between […]
I was at MESH Marketing conference in Toronto a few weeks ago where I attended a panel discussion, led by April Dunford (RocketWatcher), Exploring the Alignment between Marketing and Sales. With experts from both Sales and Marketing on the panel, they discussed how changing trends in how businesses function have impacted the age-old love/hate relationship […]
I’ve read a number of articles lately where the author has been proposing that the distinctions between companies having a commercial focus on B2B (Business-to-Business) or a focus on B2C (Business to Consumer) are blurring. While in general I believe this to be true, I see it as more of a shift in paradigm in […]
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.