Though it’s changing more and more with the advent of open layered organizations, in the traditional silo-modelled corporation the Marketing department is often overshadowed by the louder, more prominent sales organization. Usually, in this type of model the Marketing department is looked at as a cost center, while Sales departments are thought of as a […]
5th in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s post discusses using SocialBro http://www.socialbro.com/ to grow a targeted Twitter following as a platform for marketing the blog. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud. http://wimbledoninsights.com/ibm-wimbledon/
4th in a series of 6 planned posts that discusses the internal project to grow the audience to this blog site. This month’s post reports on efforts to create a content marketing plan, based on information learned at a recent Mesh conference session presented by Joe Pulizzi >(@juntajoe) of the Content Marketing Institute. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?