The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
When people think of Analytics they tend to think of web-based metrics that provide data on behaviour of users on a site. In fact, a company’s data gathering and trend analysis should be set up to cover the full sales cycle from prospect to customer.
This week’s blog post is going to sound a bit tech blasphemous, in that I am suggesting that companies need to focus more about what their products do, then the sexy and interesting technology used to do it. To survive the ever evolving world of innovative technology, a company needs to focus on their core […]
Congratulations to Facebook on your 9 year anniversary this week. Thank you as well, for bringing us the Like. Which leads me into today’s topic on the kinds of metrics that may be useful to measure the success of our online and social marketing efforts.
It’s not enough to just build community through Social Media channels. To grab and hold your customer’s interest you need to provide them with something of value. By focusing on Content Marketing you can provide quality content for specific customer personas and deliver it where they will find it.