Final post in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s report is provided as an infographic that presents what was done in the project and key success metrics gathered. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
3rd in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This report focuses on analyzing factors impacting trends in visitor / view metrics. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
When people think of Analytics they tend to think of web-based metrics that provide data on behaviour of users on a site. In fact, a company’s data gathering and trend analysis should be set up to cover the full sales cycle from prospect to customer.