I was having a conversation recently with another Founder about how to perform superior customer engagement in a B2B environment. What slipped off my tongue without really thinking a great deal about it was that a key way to build a strong relationship with your customer and get repeat business is to make your customer […]
A simple concept really – so simple that it is something that can be missed. Everyone is excited about social because of the value that it brings to promotion and customer service. Companies want to shout to the world that they are involved in Social networks and will prominently display Follow links on their websites. You’ve […]
While both design and technical teams tend focus on making sure that your digital touch points have great UX (user experience), business teams want to additionally make sure that the CX (customer experience) results in new and recurring profitable business. So what’s the difference between UX and CX? Very simply put UX defines how the […]
The online metric that business owners are most interested in is whether or not their digital touch points (both web sites & apps) are resulting in sales and/or new customer acquisition. While traffic counts, source identification and behaviour metrics inform on fine tuning towards these goals, any executive reporting needs to consider a rolled up […]
When people think of Analytics they tend to think of web-based metrics that provide data on behaviour of users on a site. In fact, a company’s data gathering and trend analysis should be set up to cover the full sales cycle from prospect to customer.