A simple concept really – so simple that it is something that can be missed. Everyone is excited about social because of the value that it brings to promotion and customer service. Companies want to shout to the world that they are involved in Social networks and will prominently display Follow links on their websites. You’ve […]
Though it’s important to look at our direct competitors for insights into trends and opportunities in our market space – in terms of our social media marketing spend its also important to consider the wider picture as to how best to compete for our customer’s attention. Today, people are consuming information from many sources all […]
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.
Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy response to use that spotlight to her advantage rather than become a victim of […]
MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange. I recently installed the App in my Salesforce account in order to sync subscribers of our Demand Accelerator weekly newsletter into Salesforce Leads and contacts. I’ve been so impressed with this integration that I decided to focus this […]