Final post in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s report is provided as an infographic that presents what was done in the project and key success metrics gathered. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
5th in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s post discusses using SocialBro http://www.socialbro.com/ to grow a targeted Twitter following as a platform for marketing the blog. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?