5th in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s post discusses using SocialBro http://www.socialbro.com/ to grow a targeted Twitter following as a platform for marketing the blog. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?
4th in a series of 6 planned posts that discusses the internal project to grow the audience to this blog site. This month’s post reports on efforts to create a content marketing plan, based on information learned at a recent Mesh conference session presented by Joe Pulizzi >(@juntajoe) of the Content Marketing Institute. To view other posts in the series visit http://demandaccelerator.com/project-dogfood
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
A report on the keynote conversation with JP Rangaswami, Chief Scientist @ Salesforce.com, at Mesh 13 in Toronto.