Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face time in front of your customers.
When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.
Congratulations to Facebook on your 9 year anniversary this week. Thank you as well, for bringing us the Like. Which leads me into today’s topic on the kinds of metrics that may be useful to measure the success of our online and social marketing efforts.
Most of what I follow on Twitter and LinkedIn are companies, news sources and industry info. Mixed in with this lot are a few of my modern day heroes. People I admire because of their successes and because they make a difference in the world they live in. The commonalities seem to be that they […]
The premier entry in my blog came about as a perfect storm of ideas inspired by listening to 3 of the speakers at Tedx Toronto. Jon Dwyer (CEO Flax Energy), Susur Lee’s (Owner / Chef LEE & Bent) and Barbara Arrowsmith Young (Director Arrowsmith Program).
I don’t think the intention of these speakers was to present that Alchemy often comes from necessity – or a storm raging at the door. Maybe it’s just what my own current perspective wanted to hear. Though its food for thought that our own perfect storms tend to propel us towards innovation. And wouldn’t it wonderful if we could find a way to harness this ability to create before the storm occurs.