This week’s blog post is going to sound a bit tech blasphemous, in that I am suggesting that companies need to focus more about what their products do, then the sexy and interesting technology used to do it. To survive the ever evolving world of innovative technology, a company needs to focus on their core […]
These days, having a company website is considered a necessity in a company’s marketing arsenal. Having that website be responsive to display appropriately on various devices is also crucial. I believe it is becoming increasingly important for companies to additionally provide their customers with a mobile App. I am saying additionally as this is a […]
With BYOD (bring your own device) becoming more and more prevalent in the business world, a new set of issues and opportunities are disrupting tradition IT departments. Business teams want choice in the tools they use to do their jobs and the devices they use them on. IT departments are concerned with security, consistency and […]
When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered.
The premier entry in my blog came about as a perfect storm of ideas inspired by listening to 3 of the speakers at Tedx Toronto. Jon Dwyer (CEO Flax Energy), Susur Lee’s (Owner / Chef LEE & Bent) and Barbara Arrowsmith Young (Director Arrowsmith Program).
I don’t think the intention of these speakers was to present that Alchemy often comes from necessity – or a storm raging at the door. Maybe it’s just what my own current perspective wanted to hear. Though its food for thought that our own perfect storms tend to propel us towards innovation. And wouldn’t it wonderful if we could find a way to harness this ability to create before the storm occurs.