I received a clear and direct email today from a company that was no longer going to support the online resource website and Facebook group that were setup for a course I took last year.
They were retiring the course. And said with that retirement they could no longer adequately monitor the FB group and didn’t want it to contain posts that they didn’t review. The resources would be available until Jan 15 and invited everyone to take one final look or download. They invited people to partake in a new offering that would be coming.
It didn’t surprise me, as I was wondering if they would ever run the course again, as I’ve been exposed to the new stuff that is coming. I had really appreciated what I got from it last year and have been a grateful customer.
I thought the way they have done this is great. It is so easy these days to just leave things online that are dated and unattended. Yet that can also leave a negative impression by nature of their staleness.
How do you retire an online product? Have you closed down things that are not serving you anymore – or you are no longer servicing?