In the pre-industrial days when people were more in tuned to agricultural practices where you could literally see the fruits of your efforts better. Farmers focused on all the tasks that needed to get done to insure a great harvest. In the end, it wasn’t doing these tasks that they celebrated. They celebrated with feasts where they shared and consumed all the great foods produced.
Too often strategic planning is something people do periodically. They focus on making plans and then put them away in drawers. Design thinking, with its use of observable experimentation and bias to action, takes them out of the drawer and turns them into initiatives instead of just plans.
One of the interesting insights I’ve gleaned from my recent listen of Carol Dweck’s book Mindset is that things can take on very different meanings when you also consider whether they exist within a fixed mindset culture or a growth mindset culture.
You need to respect your customers decisions, even when/if you don’t agree with them. There is no such thing as one true path – and only fanatics think their way is the only way. Most importantly, part of being a confident professional is that you have the capability to work within this type of framework.
If customers already knew the full value of what we offer, they may be getting it from somewhere else or already have solved the problem for themselves. So often, the ones that need our help the most are the ones that see our value the least.