First of all, I’d like to say that I don’t like the generational labeling that goes on. Maybe because I am part of the lost generation – somewhere between Boomers and Generation X and I don’t really fit into either. We were the last generation to go to university for purely altruistic reasons – to […]
Back in the ‘90s, I did some volunteer work for the Boys and Girls clubs in Vancouver. My first assignment was to run a weekly session for 9-12 years – the model club. When I shared this with people, they took a look at the curvaceous young woman that I was at that time and […]
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?