The traditional business model of separated teams, or silos, for marketing, sales, development and support simply is no longer working for B2B companies. This business model is prone to a waste in resources, duplication of efforts and poor internal communication. On the other hand, a product focused business model can lead to not recognizing opportunities […]
Whether you are a program manager, project manager or functional manager, there will be times when you need to exercise your authority to propel the team forward and other times when you need to lead by achieving a team consensus. I believe the need for the consensus approach often arises when there is some log […]
In wanting to develop an App to support your online business, you can get lost in the technical issues. Do you want to have it developed for a native platform (iOS, Android, Windows8, Blackberry), or do you want to use open HTML5 Web standards, or a hybrid of both? Then there are the permutations of […]
When people think of Analytics they tend to think of web-based metrics that provide data on behaviour of users on a site. In fact, a company’s data gathering and trend analysis should be set up to cover the full sales cycle from prospect to customer.
This week’s blog post is going to sound a bit tech blasphemous, in that I am suggesting that companies need to focus more about what their products do, then the sexy and interesting technology used to do it. To survive the ever evolving world of innovative technology, a company needs to focus on their core […]