IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud. http://wimbledoninsights.com/ibm-wimbledon/
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?
When people think of Analytics they tend to think of web-based metrics that provide data on behaviour of users on a site. In fact, a company’s data gathering and trend analysis should be set up to cover the full sales cycle from prospect to customer.