A key business performance metric for startups to track is the months of available cash in the bank. Whether that cash has come out of the pockets of the founders, borrowings or seed funding doesn’t really matter, a key metric for your regular financial report is how the company is using this money and when […]
Though it’s important to look at our direct competitors for insights into trends and opportunities in our market space – in terms of our social media marketing spend its also important to consider the wider picture as to how best to compete for our customer’s attention. Today, people are consuming information from many sources all […]
Though it’s changing more and more with the advent of open layered organizations, in the traditional silo-modelled corporation the Marketing department is often overshadowed by the louder, more prominent sales organization. Usually, in this type of model the Marketing department is looked at as a cost center, while Sales departments are thought of as a […]
IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud. http://wimbledoninsights.com/ibm-wimbledon/
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?