I think these are two very different things and both are equally valuable to business. When we are looking for business insights that are answers we often have some hypotheses or at least an idea in mind when we look at it. We are considering an aspect of the business and we are looking for facts and figures to prove something or find something out.
We live in interesting times. Never before have we had so much information thrown at us. And yet never before have we been lured so much to believe or follow what we are told is trending. It seems everything we do online has some element of presenting us with things based on the popularity of […]