Great thought leadership is aligned to the vision of the company. It should be of value but not give away the whole shop for free. It should entice people to hear more about what you have to offer. Be forward looking and inspiring. And yes, thoughtful.
On July 1st, Canada’s new anti-spam legislation kicked in. If, like me, you interact with companies digitally you probably have been receiving a flood of emails over the last month from various companies asking you to reconfirm your commitment to being open to receiving emails from them. This is because the Canadian legislation is clear […]
A simple concept really – so simple that it is something that can be missed. Everyone is excited about social because of the value that it brings to promotion and customer service. Companies want to shout to the world that they are involved in Social networks and will prominently display Follow links on their websites. You’ve […]
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.
MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange. I recently installed the App in my Salesforce account in order to sync subscribers of our Demand Accelerator weekly newsletter into Salesforce Leads and contacts. I’ve been so impressed with this integration that I decided to focus this […]