The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.
Though it’s changing more and more with the advent of open layered organizations, in the traditional silo-modelled corporation the Marketing department is often overshadowed by the louder, more prominent sales organization. Usually, in this type of model the Marketing department is looked at as a cost center, while Sales departments are thought of as a […]
IBM has been the official technology supplier and consultant to the Wimbledon championships for the last 24 years. For two weeks every summer about 450,000 people attend the tournament as well as an additional 386 million global audience. For IBM, it’s an excellent opportunity to showcase their different products for social, analytics and cloud. http://wimbledoninsights.com/ibm-wimbledon/
Malcolm Gladwell’s The Tipping Point was originally released in 2000 – long before the proliferation of “social” – which to me places it in the category of early innovator of concepts in social marketing. How do we to translate the concepts discussed in the book into useful insights for social marketing today?
The executives in any company are interested in whether the online/mobile efforts are translating into profitable revenue for the company. What should Marketing teams consider when providing senior management with the right information to prove the value of your efforts?