This past week, my January 2 post “Innovation – Start with Customer Pain Points” has become the most viewed post as reported in the stats I collect from the WordPress site. Since posting, the article has consistently drawn new readership from being found in Google search. Possible Google has indexed it well because it was […]
MailChimp for Salesforce is an App created by MailChimp and available for free in the Salesforce.com AppExchange. I recently installed the App in my Salesforce account in order to sync subscribers of our Demand Accelerator weekly newsletter into Salesforce Leads and contacts. I’ve been so impressed with this integration that I decided to focus this […]
Though it’s changing more and more with the advent of open layered organizations, in the traditional silo-modelled corporation the Marketing department is often overshadowed by the louder, more prominent sales organization. Usually, in this type of model the Marketing department is looked at as a cost center, while Sales departments are thought of as a […]
The traditional business model of separated teams, or silos, for marketing, sales, development and support simply is no longer working for B2B companies. This business model is prone to a waste in resources, duplication of efforts and poor internal communication. On the other hand, a product focused business model can lead to not recognizing opportunities […]
When people think of Analytics they tend to think of web-based metrics that provide data on behaviour of users on a site. In fact, a company’s data gathering and trend analysis should be set up to cover the full sales cycle from prospect to customer.