Though it’s important to look at our direct competitors for insights into trends and opportunities in our market space – in terms of our social media marketing spend its also important to consider the wider picture as to how best to compete for our customer’s attention. Today, people are consuming information from many sources all […]
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively.
Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy response to use that spotlight to her advantage rather than become a victim of […]
An important though optional feature for your website or mobile app is providing your users a method to authenticate using social networks and/or to authorize you to have access to their information or social features. Facebook, Google+, Twitter, LinkedIn and others offer methods, often using an open protocol such as OAuth , for developers to […]
While attending the Salesforce.com Customer Company Tour in Toronto this week, I used twitter to take notes on my iPad during the next conference I attended, it would serve a dual purpose, of sharing the event with my followers as well as providing a medium for taking notes. Leave a comment to share any novel uses you do with online tools and services?