If customers already knew the full value of what we offer, they may be getting it from somewhere else or already have solved the problem for themselves. So often, the ones that need our help the most are the ones that see our value the least.
All too often Founders focus on scaling too early. This comes out of a real driver to bring money into the company quickly. Either they have a small amount of personal investment or need the company to be paying them, and are concerned about finances running out. Or possibly, they have sought early funding and […]